Interview With Judelyne St Riel CEO of BeautyByJudelyne

Interview With Judelyne St Riel-CEO of BeautyByJudelyne FabFashionReport
Photo: Youtube Judelyn

FabFashionReport had the opportunity to do an exclusive interview with Judelyne St Riel owner/CEO of BeautyByJudelyne. A beauty and fashion Vlogger with an upcoming Youtube channel Judelyne shoots beauty tutorials, reviews products, and does fashion hauls on her channel.

We learned some interesting things about Judelyne during our interview. Such as her thoughts, plans, goals, she even gives our readers a few beauty tips.

Check out Judelyne’s FabFashionReport interview below:

What experience do you have in the cosmetic industry?

pro-pic3I was a Mary Kay consultant for a year. I took my first certified makeup class with celebrity make-up artist Shannon Thompson writer of the book “Just Colored Dirt” base in Philadelphia. I am about to graduate with my masters degree in makeup Artistry from QC makeup academy.

Also, currently enrolled in the Lancaster School of Cosmetology to start taking aesthetic classes in September to become an Esthetician.

What gave you the inspiration and idea to start your company?

Since I was a little girl I always wanted to play with makeup and hair, and always dreamed of owning my own shop. But after I got out of high school, I got married and decide to put my dreams on hold and be a full-time stay at home mom.

However, the passion was still burning inside of me, so I start searching around to find a way I can still do something within the beauty industry from home. That’s when I stumbled upon Mary Kay so I decide to join and start selling cosmetics from home.

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After 6-months of selling for Mary Kay I realized I can do this as a business, not to sell products but to help women feel and look beautiful one lipstick at a time. It still was not enough, so I started watching makeup tutorials on YouTube. After a couple of months, I decided to start my own YouTube channel although I was very scared to be in front of a camera. But I did it anyway and have been shooting ever since.

How many years have you been in business?

I’ve been in business for 4 years now.
Exclusive Interview With Judelyne St Riel CEO of BeautyByJudelyne FabFashionReport

Tell me about an important goal that you have set for yourself?

The most important goal for my business right now is to open a beauty bar in my city by 2017 next year.

What is your biggest selling product?

Right now, I am not selling products but I do plan to do so in the near future. That’s a part of my business plan.

Tell me your experience as a makeup artist?


My experience as a makeup artist has been amazing. I providing makeup consultations in application to individuals and group clientele for any occasion and special events.

I do lots of Charity work, in 2014 I partnered up with Turning Heads Salon and gave over 50 makeovers to a local women’s shelter to raise awareness for women that were victims of domestic violence.

In 2015, I did Prom Swap by giving free makeup services to young women who could not afford to pay for professional quality make-up artistry. Which was recognized by WGAL local news.

In 2015, I did my first fashion show as lead makeup artist for the “Velocity Fashion Show.”

Also, my most recent experience was to being a part of the “Philadelphia small business Fashion Week” as a makeup artist.

Where you see your company in 5 years?

Well, in 5 years I see my business very well-established with multiple employees. My Youtube channel with a quarter of million subscribers.

What is your favorite product in your cosmetic arsenal?

I have many favorites, but I must say Mary Kay TimeWise Foundation has been my Holy Grail Foundation for a flawless finish look. Then, as for my favorite Eye Shadow Primer I would have to say it has to be the Urban Decay Primer Potion.

What are some of your favorite events you have attended?

Some of my favorite events I have attended was to raise awareness for domestic violence. Where I gave free makeovers for over 50 women.

My second favorite was the “Velocity Fashion Show” and the “Philadelphia Small Business Fashion Week.” It was amazing!

What is the best makeup tip that you can offer our readers?

Tip 1#: Best makeup tips I’ve used all the time to prevent my mascara from being dry and clumpy. I add a few drops of coconut oil in the tube and shake it very well. That’s going to serve 2 purposes, hydrating your lashes and giving them a healthy glow.

Tips #2: I use extra virgin organic coconut oil to remove my makeup at the end of the day before i wash my face. Because, coconut oil is an anti-bacterial oil and it helps remove impurities and leave your skin very  smooth and healthy.

Subscribe to Judelyne Youtube Channel: BeautyByJudelyne 
Follow on Instagram: @beautybyjudelyne
Facebook: @beautybyjudelyne
Photo Credits: Youtube & Scott Davis Photography