Gucci & Will.i.am Partner Up For Luxury Smart Watch

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Gucci has entered the Smart Watch race and partnered with music star will.i.am for a one of a kind collection. The artist transformed tech visionary confirms he will be working on a “Smartband.”

Features boast being completely standalone from your smartphone; ability to make and receive phonecalls, texts, and emails; hold music, maps, and calendar; track fitness; and has a voice-activated Siri-like assistant.

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Gucci President and CEO Marco Bizzarri told Vogue, ‘Wearable technology and smart devices represent a new frontier for hte fashion industry. It is very appropriate that Gucci is leading the way through this collaboration with will.i.am, as innovation has always been such an important part of our DNA.” will.i.am agrees, “i.am+ and Gucci Timepieces are setting the pace with our vision for a wearable technology.”

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Gucci is moving towards the future and the smart watch game is one of many steps the company has taken in recent years.

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